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Starter - McDonalds in India
Girl :  Are we both girlfriend and boyfriend.
Boy: No.
Girl:  Why?
Boy: Because girlfriends are too demanding, " I want this, I want that", doesn't suit well.
Girl:  But all i want is Mc Aloo Tikki
Boy: is it?
Girl:  Yes
Boy: Then its ok.


Check out this October 2014 BBC news article about how McDonalds has "conquered" India.  How did McDonalds glocalize their product to fit the Indian food market? 

worksheet for mcdonaldization

Mc - Glocalization  - "think  Globally  and  Act  Locally"

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Objective: To be able to distinguish between the terms globalization and glocalization and to examine the extent to which commercial activities at a local scale have become globalized.  

Glocalization: The adaptation of a global product for a local market place. The word comes from an amalgamation of the words globalisation and localisation.

Globalization: The spread of economic, cultural and social ideas across the world.

Localization: The act of operating locally in terms of employees, product, supply of raw materials, etc.



Complete the following tasks on the worksheet above

 Click here to be taken to the McDonalds world website. Here you can visit the regional sites of McDonalds around the world and watch their current publicity videos etc.  Click on your home country and see if you can find any evidence of the product being glocalized to meet local tastes. 

Click on the website link for India and start exploring the menu options. Bear in mind that the majority of Indian's do not eat beef products. Click here to find out why. 

i. Comment on the types of food available and the level to which they have been glocalized.
ii. Comment on children promotions and their socio cultural impacts on the target audience.

A summary of glocalization can be found here linked to McDonalds. 

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Source: Greenfield Geography Wiki
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IB Geography - Global Interactions - Glocalization
View more presentations from geographyalltheway.com
Commerical activities at a local scale have also become globalized. This means that the old method of 'one advert to suit everyone' is long gone. When is the last time that you saw a badly dubbed shampoo advert on the television?

Optional Task - Read this article from the Financial Times. Under the title 'Globalization of Commerical Activities at a Local Scale', copy down the marketing breakdown of the following:
  • Physical Beauty and Being Attracted to the Opposite Sex
  • Being Rich and Owning Prestigious Things 
Copy down the percentage approvals for each country set out and then describe how the marketing of both Colgate toothpaste and Nike are adapted at a local scale to fit in with the local cultural values.
Medical Insurance
Via: Medical Insurance

Local   Responses   to   Globalization

Objective: To be able to discuss civil society responses to globalization; the adoption, adaptation (glocalization) or rejection of globalized goods, services and cultural traits.

What is a civil society? 
Any organization or movement that works in the area between the household, the private sector and the state to negotiate matters of public concern. Civil societies include non-governmental organizations (NGOs), community groups, trade unions, academic institutions and faith-based organizations.

Task - We will be using the work on GATW to complete this unit. Click here to be taken directly to the page. 


Your study will be of the following civil society organisations:

1. Traidcraft
2. Survival International
3. Slow Food Movement

Watch the three videos to the right hand side to familiarise yourself with these organisations. 

You will be splitting into groups of three and based on the information on GATW making sure that you complete your case study based on each of the three case studies above. Don't forget you are responsible for the following:

1. To use the Slow Food Movement to evaluate the relative costs and benefits of local commercial production to the producer, the consumer and the local economy, compared with the costs and benefits of globalised production.

2. To use Survival International to describe the role of civil society in raising awareness of local and global environmental, social and cultural issues.


3. To use Traidcraft to examine the role of civil society in supporting local economic activity and strengthening local cultural values.

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Amish - Non-Globalized Society

Introduction to the Amish - The Amish group are a Christian group believed to have been formed by a schism (disagreement) in an Anabaptist group in Switzerland in 1693. In the 18th Century members migrated to the US. The largest Amish communities are now found in the US and Canada. In the US the largest population is in Ohio where there are about 55,000, followed by Pennsylvania where there are about 51,000 - in total the Amish are believed to number over 250,000. The Amish population is growing fast (4% per annum between 1992 and 2010). The reason for this is the very high fertility rate of 6.8 (remember the replacement rate is about 2.1). See the last video 3.10

The Amish normally pray in families and not churches. Congregation are based on location. Each congregation normally has about 25 families. Prayer meetings are held in different houses on a rotating basis. Members are normally baptised between the ages of 16-25 and are encouraged to marry within the Amish community. Family groups are very common within the Amish community. Elderly members are cared for within the family and also corporal punishment is handed out within the family.


Objective: To be able to evaluate the quality of life of a contemporary non-globalized society.

Task 1 - Make a 5 point 'Need to Know' factfile on the Amish people and their approach to a non globalized lifestyle from the text above.

Task 2 - Watch the first 20 minutes of any of the 4 serialised documentaries to the right. 

i. Make a list of the types of globalization that the Amish teenagers will be exposed to in the UK.

ii. Make a list of the ways you can see that the Amish resist globalized society. 

TOK'ing Point - What are your thoughts on the title and approach that this programme takes?  Are the extremes  "too extreme" to make a fair comparison?

Task 3 - Open the worksheet below and sort out the statements into order following the instructions carefully. 
Amish worksheet for task 3
File Size: 1409 kb
File Type: docx
Download File

Task 4 - Watch the fifth video down on ther right hand side.  Outline how the six British teenagers from the UK will find life challenging in a contemporary non-globalized society. 

You may finish watching the series in your own time. The videos are available on YouTube. 

IB Paper 3 - Essay Question (10)

"The Amish, despite their resilience, will be unable to resist the spread of globalization". To what extent do you agree with this statement? 

Essay planning tool is here: 

Help needed with adoption of globalized methods? Click here 
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Amish experience the UK 

UK Teens Live With the Amish


Congratulations! You've finished 

IB Global Interactions!!! 

All content copyright geographypods unless otherwise stated. 
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Photo used under Creative Commons from jerseygal2009
  • Home
    • About & Contact
    • Discover The World Education >
      • Sample Lessons IGCSE/IBDP
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    • Photos (Free to use) >
      • Floods
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    • Qatar World Cup 2022
    • Famous Refugees
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    • Migration to the EU. >
      • Classroom Display
    • Hurricane Matthew 2016 >
      • Hurricane Matthew Display
    • Nepal Earthquake 2015
    • Ebola 2014
    • Don't Panic - The Truth About Population
    • Israel & Palestine Group 3
    • Global Village + Maths
    • IB Sample Lesson 2017
  • G11-12 IB
    • IB Geo 2017 Onward
    • IB Geo 2009-18 Archive >
      • IB Induction Cross Curricular
      • Global Interactions (70 hrs)
      • Hazards and Risk Management (30 hrs)
      • Freshwater - Issues and Conficts (30hrs)
      • Sports, Leisure & Tourism (30 hrs)
      • Internal Assessment >
        • IA 2018 >
          • Sitges & Calafell Photos 2013
          • Sitges & Calafell Video >
            • Debrief
      • IB Geography Exams >
        • G11 Mock
        • G12 Mock
    • Extended Essay
    • IB Geography & TOK
    • Studying Geography at Uni
  • G9-10 GCSE/iGCSE
    • Theme 1 Population & Settlement.
    • Theme 2 - Natural Environment
    • Theme 3 - Economic Development
    • Coursework >
      • IGCSE Berlin Fieldwork
      • IGCSE Rivers France
      • IGCSE Barcelona Fieldwork
    • IGCSE Exam Revision
  • G6
    • G6 Factfulness
    • Introducing Tectonics
    • Volcanoes
    • Earthquakes
    • The New Silk Road
    • Map Skills
    • Tornadoes
    • The Ice Man
    • Landscape in a Box >
      • 2016 Efforts
      • 2012 Efforts >
        • 7X
        • 7Y
    • End of Year Exam
    • Parent Information
  • G7
    • G7 Factfulness
    • 8850 Top of the World
    • Geography of My Stuff >
      • Journey of a T-Shirt
    • Another Shopping Centre?
    • Sinkholes
    • Walls
    • Carcassonne Connection
    • Renaissance Day
    • End of Year Exam
  • G8
    • G8 Factfulness
    • Development
    • Global Biomes
    • Climate & Rainforest
    • The Tribe
    • Palm Oil & Me >
      • Palm Oil Assessment
    • Introducing Waterfalls
    • Tourism Blessing or Curse?
    • Niagara Redeveloped DME
    • IGCSE Options
    • End of Year Exam