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Starter - McDonalds in India
Girl : Are we both girlfriend and boyfriend. Boy: No. Girl: Why? Boy: Because girlfriends are too demanding, " I want this, I want that", doesn't suit well. Girl: But all i want is Mc Aloo Tikki Boy: is it? Girl: Yes Boy: Then its ok. Check out this October 2014 BBC news article about how McDonalds has "conquered" India. How did McDonalds glocalize their product to fit the Indian food market? |
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Mc - Glocalization - "think Globally and Act Locally"
Objective: To be able to distinguish between the terms globalization and glocalization and to examine the extent to which commercial activities at a local scale have become globalized.
Glocalization: The adaptation of a global product for a local market place. The word comes from an amalgamation of the words globalisation and localisation.
Globalization: The spread of economic, cultural and social ideas across the world.
Localization: The act of operating locally in terms of employees, product, supply of raw materials, etc.
Complete the following tasks on the worksheet above
Click here to be taken to the McDonalds world website. Here you can visit the regional sites of McDonalds around the world and watch their current publicity videos etc. Click on your home country and see if you can find any evidence of the product being glocalized to meet local tastes.
Glocalization: The adaptation of a global product for a local market place. The word comes from an amalgamation of the words globalisation and localisation.
Globalization: The spread of economic, cultural and social ideas across the world.
Localization: The act of operating locally in terms of employees, product, supply of raw materials, etc.
Complete the following tasks on the worksheet above
Click here to be taken to the McDonalds world website. Here you can visit the regional sites of McDonalds around the world and watch their current publicity videos etc. Click on your home country and see if you can find any evidence of the product being glocalized to meet local tastes.
Click on the website link for India and start exploring the menu options. Bear in mind that the majority of Indian's do not eat beef products. Click here to find out why.
i. Comment on the types of food available and the level to which they have been glocalized.
ii. Comment on children promotions and their socio cultural impacts on the target audience.
A summary of glocalization can be found here linked to McDonalds.
i. Comment on the types of food available and the level to which they have been glocalized.
ii. Comment on children promotions and their socio cultural impacts on the target audience.
A summary of glocalization can be found here linked to McDonalds.
Source: Greenfield Geography Wiki
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IB Geography - Global Interactions - Glocalization View more presentations from geographyalltheway.com |
Commerical activities at a local scale have also become globalized. This means that the old method of 'one advert to suit everyone' is long gone. When is the last time that you saw a badly dubbed shampoo advert on the television?
Optional Task - Read this article from the Financial Times. Under the title 'Globalization of Commerical Activities at a Local Scale', copy down the marketing breakdown of the following:
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Local Responses to Globalization
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Objective: To be able to discuss civil society responses to globalization; the adoption, adaptation (glocalization) or rejection of globalized goods, services and cultural traits.
What is a civil society? Any organization or movement that works in the area between the household, the private sector and the state to negotiate matters of public concern. Civil societies include non-governmental organizations (NGOs), community groups, trade unions, academic institutions and faith-based organizations. Task - We will be using the work on GATW to complete this unit. Click here to be taken directly to the page. Your study will be of the following civil society organisations: 1. Traidcraft 2. Survival International 3. Slow Food Movement Watch the three videos to the right hand side to familiarise yourself with these organisations. You will be splitting into groups of three and based on the information on GATW making sure that you complete your case study based on each of the three case studies above. Don't forget you are responsible for the following: 1. To use the Slow Food Movement to evaluate the relative costs and benefits of local commercial production to the producer, the consumer and the local economy, compared with the costs and benefits of globalised production. 2. To use Survival International to describe the role of civil society in raising awareness of local and global environmental, social and cultural issues. 3. To use Traidcraft to examine the role of civil society in supporting local economic activity and strengthening local cultural values. |
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Amish - Non-Globalized Society
Introduction to the Amish - The Amish group are a Christian group believed to have been formed by a schism (disagreement) in an Anabaptist group in Switzerland in 1693. In the 18th Century members migrated to the US. The largest Amish communities are now found in the US and Canada. In the US the largest population is in Ohio where there are about 55,000, followed by Pennsylvania where there are about 51,000 - in total the Amish are believed to number over 250,000. The Amish population is growing fast (4% per annum between 1992 and 2010). The reason for this is the very high fertility rate of 6.8 (remember the replacement rate is about 2.1). See the last video 3.10
The Amish normally pray in families and not churches. Congregation are based on location. Each congregation normally has about 25 families. Prayer meetings are held in different houses on a rotating basis. Members are normally baptised between the ages of 16-25 and are encouraged to marry within the Amish community. Family groups are very common within the Amish community. Elderly members are cared for within the family and also corporal punishment is handed out within the family.
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Objective: To be able to evaluate the quality of life of a contemporary non-globalized society.
Task 1 - Make a 5 point 'Need to Know' factfile on the Amish people and their approach to a non globalized lifestyle from the text above. Task 2 - Watch the first 20 minutes of any of the 4 serialised documentaries to the right. i. Make a list of the types of globalization that the Amish teenagers will be exposed to in the UK. ii. Make a list of the ways you can see that the Amish resist globalized society. TOK'ing Point - What are your thoughts on the title and approach that this programme takes? Are the extremes "too extreme" to make a fair comparison? Task 3 - Open the worksheet below and sort out the statements into order following the instructions carefully. 
Task 4 - Watch the fifth video down on ther right hand side. Outline how the six British teenagers from the UK will find life challenging in a contemporary non-globalized society.
You may finish watching the series in your own time. The videos are available on YouTube. IB Paper 3 - Essay Question (10) "The Amish, despite their resilience, will be unable to resist the spread of globalization". To what extent do you agree with this statement? Essay planning tool is here: Help needed with adoption of globalized methods? Click here 
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Amish experience the UKUK Teens Live With the Amish | ||
